Pay per click management
Instant results? Yes, please...
Our pay per click (PPC) management services provide a pretty much instant solution, allowing you to appear amongst your major competitors online. PPC allows your advert – with a direct link to your website – to appear in the sponsored links section of SERPs (generally, that's the stuff on the right hand side), as well as in content networks (sites relevant to your ad) or sites specifically chosen by you (as part of a placement-targeted campaign). PPC has traditionally meant static, text-based ads on SERPs but – with the advent of AdSense, image adverts and click-to-play video – the possibilities for PPC campaigns are growing ever larger. Businesses with local customers can target their products and services to Internet users in their own area, using Google's Local Business Adverts with clickable devices on Google Maps. Many types of business can benefit from mobile advertising – offering PPC campaigns on mobile phone networks – which is expected to be one of the areas of fastest growth over the next few years.
The good news is that paid search advertising is the most targeted form of search marketing: you only pay when a user clicks on your ad. The principle is simple but the practice – maximising clicks from potential customers and minimising clicks from time-wasters – is quite tricky (and that's if we're being modest about it). Gosh! Media designs and implements PPC campaigns that are carefully targeted, affordable and accountable. We are experienced in devising bid strategies that ensure clients pay only the optimum amount for each click. We're a Google AdWords Qualified company but you don't have to take our word for that – click on the logo to verify our professional status.
How pay per click management works
Keyword-based advertising works by showing your advert alongside natural search results whenever a customer visits a search engine and enters your chosen keyword phrase. Where your ad appears is dependant upon several factors, including your cost per click (CPC) or 'bid amount', position preferences and location targeting. Your ads may appear:
In search engine results pages (SERPs) as sponsored ads – either above, alongside or below the natural results; placement here is known as search targeting.
Within the content networks that provide relevant information around your targeted keywords; this is known as contextual targeting, to an audience with a vested interest in your message.
On individual websites that display contextual ads, much like the content networks, with relevant content and keywords.
The benefits of PPC management
With a professionally managed PPC campaign, your business will reap the benefits within hours:
- Instant access to a vast audience of potential clients
- Cost-effective advertising, with no minimum spend and with a daily budget that you set and control
- Excellent return on investment compared to other advertising media
Gosh! Media can manage all aspects of your PPC campaign, undertaking the time-consuming keyword research and monitoring performance to optimise effectiveness. Our PPC management expertise – including knowledge of link and editorial policies, trademarks and copyright – avoids the common pitfalls and the possibility of spiralling costs. As a client, you'll receive hands-on management and comprehensive reporting at the click of a mouse. If you want to be more closely involved, that's fine – we provide total campaign visibility and your own login – but, either way, you'll benefit from the ability to focus on what you do best: running your business.
There's no doubt that carefully managed PPC campaigns can offer amazing returns and help you to get ahead of your competitors. If you're considering PPC or already dabbling in AdWords, contact us today for expert advice – we're convinced that we can improve your results.
