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New-style site hierarchies in Google SERPs

Monday 30 November 2009

Never content to rest on its laurels, search giant Google has been treading the innovation path yet again, this time addressing the way that it delivers site hierarchy information in its results pages.

Google hints that site speed may soon affect rankings

Tuesday 17 November 2009

At the PubCon search event in Las Vegas on Thursday, Google's ever-cheerful Matt Cutts gave the strongest hint to date that site speed will soon become a factor in SERPs rankings. In his conference presentation, as well as in a video interview with WebProNews, Cutts revealed that there is a strong lobby within Google that wants to introduce a new ranking factor concerning how fast a site or page loads.

Google Commerce Search launched for on-line retailers

Saturday 07 November 2009

On Wednesday this week, Mountain View unveiled a new facility for retail sites – conveniently just in time to help them cash in on the festive season! Google Commerce Search is designed to make on-line shopping quicker and easier for consumers, which is likely to be music to retailers' ears.

Google names that tune in one

Thursday 29 October 2009

Search giant Google has taken a step into the on-line music market by launching a new search service in partnership with established music sites Lala and iLike (owned by MySpace). Currently available only in the USA, the service – which some pundits are dubbing 'OneBox', as this was Google's internal code name – allows users to search for music tracks by entering song titles, artists or just snippets of lyrics.

Google Unveils Social Search

Monday 26 October 2009

On Monday, Google announced its new Social Search feature, which the company has rolled out as an experiment on Google Labs. Part of the search giant's 'Holy Grail' mission to make search more relevant, Google Social Search includes results from the user's 'social circle' in a special section within the results pages.

Massive Chinese click fraud ring uncovered

Tuesday 20 October 2009

It's pretty obvious that as long as there's pay per click (PPC) advertising , there will be click fraud. The two just go hand-in-hand in today's world. Click fraud occurs when a person sets up a website, signs up with an ad network and then clicks on the ads to generate ad revenues with false clicks.

Google loses out to Bahama botnet

Thursday 08 October 2009

Click Forensics, the Internet traffic quality management company, has revealed in its blog this week that the Bahama botnet can claim web giant Google among its many victims. As well as cheating on-line advertisers out of free traffic and generating fraudulent paid clicks, ad providers are also suffering at the hands of the scammers, believed to be Ukrainian.

Gmail attacked by phishing scam

Wednesday 07 October 2009

Internet giant Google admitted to the BBC on Tuesday that users of its web-based e-mail system, Gmail, had been subject to an attack from hackers, with passwords then posted on line. The news came hard on the heels of reports that up to 10,000 Hotmail addresses had suffered similar phishing assaults, being posted on line at Pastebin, a website used by developers to share code.

Google unveils Sidewiki

Sunday 27 September 2009

Web giant Google has, not for the first time, attempted to steal the limelight from its rival Yahoo! by launching its new comment-sharing browser tool, Google Sidewiki, the day after Yahoo! released its new-look Yahoo.

Bing introduces Visual Search

Friday 18 September 2009

In its most recent bid to claw market share from search leader Google, Microsoft has introduced a feature called Visual Search – which does what it says on the tin – to its Bing search engine. Launched back in May, Bing's share of US searches rose to 10.7% in August, with Google still number one at 64.6% and Yahoo in second place with 16%.

BBC pays Google to top search results

Wednesday 16 September 2009

The BBC found itself at the centre of a whirlwind of controversy this week when the Mail on Sunday revealed that the corporation has been paying US search giant Google for the right to use key words and phrases that put its news at the top of results lists.

Search Options now on Google Images

Saturday 01 August 2009

Google has announced that its recently launched Search Options panel is now available for image searches. On the Official Google Blog yesterday, Friday 31 July, executives Ken Dauber (Software Engineer) and Nate Smith (Associate Product Manager) wrote: " A few months ago when we announced the Search Options panel, we promised that you would soon see similar functionality across our other search properties.

Microsoft search deal with Yahoo is finally done

Wednesday 29 July 2009

Yahoo and Microsoft have clinched a deal under which Microsoft's technology will power Yahoo's search results, while Yahoo will sell advertising for both companies' search sites. The giant purple pen they used might have been a bit of a joke, but the deal signed by Microsoft's CEO Steve Ballmer and Yahoo's CEO Carol Bartz yesterday means serious business.

The moon joins Google Earth

Monday 20 July 2009

It was one small step for an Internet company but one giant leap for millions of web users when Google launched 'Moon in Google Earth' on Monday, the fortieth anniversary of the first moon landing. $YouTubeHelper.Add("%{url='http://www.youtube.com/v/zHJ77RsnFXI&hl=en&fs=1&rel=0', width='480', height='295'}") On July 20 1969, the world held its breath as the Apollo 11 crew took those historic first lunar steps.

Microsoft topples Google as top UK brand

Wednesday 15 July 2009

Software giant Microsoft is this week celebrating its rise to pole position in the UK's Superbrands list. Microsoft stole the glory from last year's winner, Google , which was relegated to third position, behind luxury watch marque Rolex.

Doubts grow over the visibility of free Google Apps

Tuesday 07 July 2009

Speculation that Google had abandoned its free model of Google Apps in a recession-crunching move to promote its paid-for version has been refuted by the Mountain View giant. Google Apps – a dynamic suite that combines popular Google business products such as Gmail, Google Talk and Google Calendar in a free package that requires no software installation – was launched back in August 2006.

Google takes action on AdWords scams

Tuesday 07 July 2009

Search Engine Marketing guide SearchEngineWatch.com reports that Google has at last suspended accounts running AdWords scam programmes. A large number of these 'get rich quick' AdWords schemes have come to light, with scam victims filling the pages of relevant web forums, seeking advice on how to recover lost money.

OUP seeks Congressional action

Wednesday 01 July 2009

The latest twist in the Google Book Search saga emanates from the distinguished publisher, Oxford University Press (OUP). Writing in the Chronicle of Higher Education, Tim Barton, President of Oxford University Press Inc, has urged Congress to act on the issue of 'orphan books' – tomes that are still in copyright but have no clear owner – to prevent Google having exclusive rights to use them.

Controversy over Google’s boost to big brands

Monday 29 June 2009

Back in February, an update from Google effectively boosted the SERPs position of big brands in the US and now the modification has been exported to Google.co.uk. From 29 June, the top pages over here have been full of authoritative websites from big brand names which seem to be ranking higher than might be expected for competitive search terms.

Google launches free dashboard for local businesses

Tuesday 02 June 2009

In a bid to encourage more small businesses to list themselves in Google Local, the Mountain View giant has released a free analytical tool – a dashboard, in Google parlance – that will give business owners useful feedback on the performance of their firm in terms of local search.

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