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Politicians embrace new media
Saturday 18 April 2009
The recent budget may have marked a new low in the nation's finances but it was also remarkable for something else. The Conservatives had planned an intriguing Internet campaign to run in its wake. It seems that the Tories – buoyed up by the (relatively) youthful David Cameron, who launched his novel 'Webcameron' video blog back in 2006 – have finally woken up to the potential of new media in the battle for the hearts and minds of British voters.
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